The world
still guesses.
We use causal models to understand what actually drives decisions. Demographics alone don't predict behavior. Instead, we model latent variables - the hidden traits and preferences that actually move people. Our models are built on predicting actions, not words.
1. Connect Your Data
2. Ask Your Question
3. Run Experiments
4. Get Predictions
Upload your business question and customer data. We build custom synthetic audiences and run causal experiments that predict behavior, not opinions.
Each experiment produces causal maps showing what drives choices and how to influence them. Results in hours, not months.
Why it works
01 :: Cause & Effect
Run true experiments on digital twins of your customers. See what causes outcomes-not just correlations.
02 :: Validated Accuracy (93%)
Test products, messages, and pricing on digital twins of your actual customers with 93% human-level accuracy. Leaderboard
03 :: Minutes, not months
Understand not just demographics, but hidden motivations, attitudes, and behaviors that actually drive decisions. preprint available here
04 :: Privacy-safe & fraud-free
Say the goal. Connect your data. Get a next-best action with the why behind it. Write back to your stack. NLU > NLG.
Use cases
01 :: Pricing
Test 50 price points in an hour. Identify the revenue-maximizing plan before launch.
02 :: Messaging and creative
Run 100 message tests instantly. Launch with copy that converts.
03 :: Product design and validation
Kill losing features early. Double down on winners. Save quarters of burn.
04 :: Segmentation
Discover hidden customer segments by behavior and motivation not just demographics.
05 :: Lead scoring and prediction
See who will convert before they raise a hand. Point sales where it counts.
06 :: Patient or member journeys
Test timing, outreach, and incentives. Improve engagement and outcomes.
Why we win
01 :: Causal Intelligence Engine
Built on Nobel Prize–winning choice models. Every simulation improves the next-organizational knowledge compounds exponentially.
02 :: Enterprise Integration
Import from your CRM or CDP. Simulations run on your actual customers-not segments or proxies.
03 :: Continuous Learning
Each experiment improves future accuracy. Your organization learns faster than competitors. Reference paper
04 :: Fraud Elimination
No bots. No bias. No fatigue. Clean behavioral data validated against real outcomes.
05 :: Privacy by Design
GDPR & CCPA compliant. Your data never trains external models. Nobel Prize research
06 :: SOC 2 Type II Certified
Enterprise-grade security and compliance. Zero data sharing.
Frequently
asked questions
01 :: How is Subconscious different from traditional market research?
The hardest problem in technology is understanding behavior. Subconscious solves this with behavioral simulation on digital twins trained on 3.5 million real humans, achieving 93% accuracy at 1% of the cost. We don't ask people what they'll do-we simulate what they will do. Unlike surveys or focus groups, we run causal experiments that reveal true behavioral drivers. Simulations complete in 5 minutes what used to take 3 months and $500K.
02 :: Can I use my own customers?
Yes. Import shareholders, customers, or patients directly into the platform. Your customers. Your data. Your insights. Stay privacy-safe while running causal experiments on your own audience. We're working with a large aerospace manufacturer (saved $8M in research costs), Finta (5× price increase, +92% revenue), and global consulting firms like PwC and Deloitte.
03 :: When will I see ROI?
Most teams see measurable value in their first session. Simulations take minutes, not months. ROI is typically 100× within the first quarter as insights compound.
04 :: What decisions can I test?
Anything involving human choice - product launches, pricing, messaging, features, policy, or brand. If humans decide, we can simulate it. Run one experiment or hundreds in parallel to find what truly drives behavior.