Make human choice visible. See why people choose.
We simulate your markets.
We build a digital twin of your market, your competitors and your customers. Then we run large-scale simulations on that market, so you can make important business decisions with confidence.
For price, launch, message and market-entry decisions.
“Right now it is straight vibes and it's 2026. We don't have to do this this way anymore.”
Your price: $10 to $12. 60 buyers switch. Revenue falls 19%.
Illustrative market: 600 simulated buyers, your offer and two competitors.
Teams using Subconscious work at category leaders.
Customer outcomes
2.73×Annual price, $348 to $950“We validated customer feedback on pricing through Subconscious.ai’s survey insights, which gave us the confidence to adjust our pricing strategy successfully.”
0.79–0.88Jensen-Shannon similarity across Mintel’s attribute distributions“The best comparison we've done across all our work together.”
$60Modeled price from five iterative experiments“This research is instrumental in shaping the final pieces of our marketing strategy—messaging, positioning, and creative direction.”
Your turn
Pick an intervention and a price, or let the model optimize.
Each curve is one intervention. Your intervention: its price moves the jacket along it. Efficient frontier: the best of all interventions.
Simulated rerun of a published rain-jacket study (Klein et al., 2020): 291 simulated buyers choose this jacket, a €109 rival or neither. Tested at €69, €109, €239 and €349. Prices between are interpolated. Profit uses example costs (€50 to make a jacket, €10 more for 50% bioplastic, €20 more for 100% and €3 for a certificate); the study did not measure costs. This run is not yet checked against human buyers.
“You do not have the resources and bandwidth to go test them all. Let's simulate them all.”
- Always on. Live today
- Social listening runs around the clock on competitor products, attributes and levels. We retrain our models weekly.
- Building
- When the market moves, your decision model updates and tells you if the answer changed.
Proof
308 published human studies. One public page for each.
Each mark is one published human study. Left to right: how closely the simulated effects rank like the human ones. Red: the direction of effects failed. Point at a mark to read its study.
- Direction holds
- 127
- Mixed
- 92
- Direction fails
- 89
Public study registry, read 2026-11-12. Download all 308 comparisonsJuly 2026 working paper, not peer reviewed: 0.73 mean Spearman rank correlation on estimated choice parameters across 43 design-filtered studies; 0.55 across roughly 300 replications. Open the evidence
“We've given you almost no direction and you've come back with things that work.”
Bring a study you already trust.
We run the same design and show you both results, like for like.
Scientists and practitioners you can meet.
PhD scientists on staff do the research. Scientific advisors: Dr. Pascal Wallisch, NYU clinical professor; Dr. Howard Moskowitz, Harvard-trained psychophysicist; Connor Joyce, Microsoft. Board advisors: Johny Mair, Ethic; Terri Hall, formerly Gartner; Lynn Girotto, Qualtrics. Patent claims allowed.
Meet the team